The pie charts illustrates the total sales of Switzerland wrist-watch market of six different brands in 2020 and 2021.
In general, Rolex dominated the market place throughout both years. Also, only Rolex has increased its market share, while others faced slight declines in their market share.
The three biggest companies in 2020 were Rolex, Omega and Cartier having sales of 39.5%, 15.6% and 14.5%, respectively. While Rolex continued its legacy by dominating the market place and also increasing its share to about half of the total sales by 2021. In contrast, the brands such as Omega and cartier faced a slight decrease in their sales to 12.7% and 13.8%. It is interesting to note that Cartier surpasses Omega in market share and secured the second position overall.
The remaining three competitors like Patek, Longines and AP each had about 10% total sales in 2021 which fell down by about a percent in 2021. While Patek faced the maximum decline in its sales about 2.5%, but AP got showed the lowest decrease in its shares of one percent and successfully achieved the fourth position in the market region.
