The chart illustrates the percentage of consumers from seven different countries who would be willing to switch from their current car brand to one offered by a technology company, such as Google or Apple. The data also breaks down willingness by age group.
Overall, consumers in emerging markets such as India, China, and Brazil showed the highest willingness to buy cars from tech companies, while developed markets like the UK and the US showed the lowest interest. Additionally, younger age groups were significantly more open to switching than older ones.
Looking at the data by country, India had the highest proportion of consumers willing to switch, at 81%, followed by China (74%) and Brazil (63%). In contrast, less than 40% of respondents in France (38%), Germany (32%), the US (29%), and the UK (26%) were open to buying a tech-branded vehicle. Notably, the figure for the UK was approximately three times lower than that of India.
By age group, the willingness to switch clearly declines with age. The 18-34 age group was the most open, with 65% expressing interest in buying a car from a tech firm. This dropped to 49% among those aged 35-49, and further to just 26% in the 50+ group. This trend suggests a strong correlation between younger consumers and openness to innovation in the automotive sector.