The pie charts illustrate the changes in the use of social media by man and women in Australia between 2011 and 2014.
Overall, it is evident that that that throughout the period the number of people using social media on a daily basis increased significantly. Notably, in the beginning more females who never used social media was smaller then number of males.
More precisely, regarding males, those who never used social media comprised the largest share with 44%, while people who used it every day made up a quarter of total share. Users who used once and few times a week constituted 12% and 19% respectively. By contrast, in 2014 those who never used comprised 33%, while every day user made up the largest figure with 45%. Males who used one and few times a week represented 9% and 16% respectively.
However, females showed a different pattern. The figure for those who never used social media increased from 8% in 2014 to 22% in 2014. Every day users, who previously accounted for 30%, now is 59%, which experienced nearly a double increase. The number of women who used social media few times a week decreased from 22% to only 9% from 2011 and 2014. Once a week user experienced a dramatic decline from 39% in 2011 to only 10% in 2014