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Band 7+: the frequency and online preferences by American adults in 2015

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The image displays two charts about U.S. adults' online shopping. A 2015 pie chart shows shopping frequency: Less Often at 37%, A few times a month at 28%, Never at 20%, and Weekly at 15%. A bar chart details shopping preferences (Buy online vs. Buy in physical store) for different groups: All Online Shoppers registered at approximately 35% vs. 65%; Weekly online shoppers at 62% vs. 38%; Monthly online shoppers at 42% vs. 58%; and Less frequent online shoppers at 18% vs. 82%.

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The pie chart illustrates the data about how frequently American adults engaged in online shopping in 2015, whereas shopping preferences of those people were given in the bar chart. As it can be seen from the first chart, online shopping was less frequent among the adults during this time.

In 2015, the largest number of adults (37%) did online shopping less often, while the figure for those who shopped on a weekly basis was 15%. Nearly the same proportions of the Americans purchased online a few times a month (28%) or never (20%).

In terms of their shopping preferences, a substantial number of the grown-ups (80%) shopped in the stores, while this figure for online customers was almost one-forth. Similarly, the number of people who favored shopping in physical stores every month (60%) was more than who chose online shopping (40%). However, the trends were reversed in terms of the figures for weekly shopping, as 60% of online shoppers made purchases weekly.

Word Count: 162

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Overall Band Score

(+/- 0.5)

Vocabulary Complexity:
B2 - Upper Intermediate
Opt for even more advanced words when appropriate.

Grammar Mistakes: N/A

Vocabulary Repetition:

shopping: 8

online: 7

chart: 3

adults: 3

number: 3

weekly: 3

Try using synonyms for the above words

Task Response

The report covers the main features of the charts and provides relevant data. However, there are some inaccuracies in the data reported, and the analysis could be more insightful. For example, the report states that 'a substantial number of the grown-ups (80%) shopped in the stores', but the bar chart indicates that approximately 65% of all online shoppers preferred to buy in physical stores. To improve, ensure data accuracy and provide a more comprehensive comparison of the different categories within the bar chart.

Coherence & Cohesion

The report is generally well-organized and easy to follow. The information is presented in a logical order, with a clear introduction, body paragraphs, and a sense of overall structure. To improve coherence, consider adding more explicit transition words or phrases to guide the reader smoothly between ideas and paragraphs. For example, you could use phrases like 'In contrast,' 'Furthermore,' or 'Similarly' to connect related points and enhance the flow of the report.

Lexical Resource

The report demonstrates a good range of vocabulary related to the topic of online shopping and consumer behavior. The language used is generally appropriate and accurate. To further enhance the lexical resource, consider incorporating more specific and nuanced vocabulary to describe trends, comparisons, and proportions. For example, instead of using 'substantial number,' you could use 'a significant proportion' or 'a considerable majority.' Additionally, try to vary your word choices to avoid repetition and demonstrate a wider command of vocabulary.

Grammatical Range & Accuracy

The report demonstrates a good command of grammar and sentence structure, with only a few minor errors. The sentences are generally well-constructed and easy to understand. To further improve grammatical accuracy, pay close attention to subject-verb agreement, correct tense usage, and the proper use of articles and prepositions. Review your work carefully to identify and correct any errors in these areas. Additionally, consider incorporating a wider range of sentence structures to add complexity and sophistication to your writing.

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