Here is the graph shows below on main features of radio and television audiences in UK throughout the day on December 1992.
It is clear that radio has the highest percentage on morning while television has the highest percetage at night. There is the cover time at noon with both audiences.
In around 9 o’clock in the morning, there are nearly 30% audiences chose radio while there are 50% audiences chose television at 8 o’clock at night. The radio usage is higher that television usage for 20% in morning while the television usage is higher that radio usage for 40% at night.
On the other hand, a cover time with 15% usages in both audiences to be seen at the noon which is around 1 o’clock. After the morning, down trends is seen for the usage of radio from 30% in morning to 10% at night while the rose trend is seen for the usage of television from 5% in morning to 50% at night. One of the reason that account for the huge rose trend is people have more free time at night that morning.
