The line graph illustrates the proportion of UK audiences older than 4 years old used radio and television on a day in October 1992.
Overall, the trend for using these media was opposite – while more audiences listened to radio at 8am and 4pm, more audiences watching television from 4pm to 12 midbight.
To start the day, around 6% of the UK pople started listening to radio from 6am. By contrast, no television audience at the same time. The numbers for both media rose later, around 8am, television audiences reached to around 6% while radio even grew rapidly to its peak at slightly less than 30%. Afterward, the figure of radio audiences steadily decreased, that of television audiences started to increase.
In the afternoon, the figure for both media were the same at approximately 15% after some flustuation. From 4pm onward, more UK people started watch television and less people chose radio. The percentage of television audience achieved to its peak at 8pm, representing a close to 50% of UK population were watching television, while only 10% of UK people were listening to radio. The figures for both media started to fall after 10pm, and their lines met at around 3am, representing no audiences at that time.