The pie chart illustrates the percentage of the UK population aged four and who listened to the radio and watched television throughout an average day in the final quarter of 1992.
Overall, it is clear that radio audiences peaked in the early morning, whereas television audiences reached their highest in the evening. Additionally, radio maintained a relatively steady but lower proportion throughout the day, while television viewership rose dramatically in the evening hours.
In the early morning, around 6:00 a.m., roughly 5% of the population tuned in to the radio, and this figure climbed sharply to about 27% by 8:00 a.m., representing the highest level of radio during the day. After that, the proportion of listeners gradually declined to around 10% by 4:00 p.m. and remained relatively stable until midnight, before dropping to nearly zero in the early hours.
In contrast, television audiences were minimal during the morning, at around 5% or less until midday. However, after 4:00 p.m., the percentage of viewers rose rapidly, reaching a peak of just under 50% at about 8:00 p.m. This was by far the highest audiences share for either medium at any time of the day. Following this, television viewership declined steadily to almost zero by 2.00 a.m.
In summary, radio was most popular in the early part of the day , while television dominated the evening viewing period, highlighting distinct audience habits across the two time references.