The line graph depicts the proportion of advertising expenditure among five different sources in one country between 2010 and 2040.
Overall, it is evident that the Internet emerged as a leading position, while magazines remained the lowest. Notably, all categories witnessed a downward trend except for the Internet.
In 2010, TV led the market with 50% of advertising expenditure, followed by radio at around 46%. Newspapers and magazines accounted for about 36% and 34%, respectively. However, the Internet was significantly far behind at just 10%.
Over the following three decades, despite starting at the lowest point, the Internet rose sharply, surpassing all other sources and reaching approximately 65% by 2040. In contrast, TV saw a peak at 60% in 2020, before dropping dramatically to around 39% in 2040. Meanwhile, radio is expected to fall considerably to 30% in 2030 then ending with about 29%. Similarly, newspapers and magazines exhibited a downward trajectory, declining to respective figures of 20% and roughly 19%.