The graph compares the annual profits earned from sales by three outdoor clothing factories over a ten-year period, from 2004 to 2014.
Overall, only Hiking Kit experienced continuous sales growth throughout the decade, in stark contrast to the steady decline seen in Bradley. Additionally, Ski and Snow Wear, which lost its first rank, showed a rise-and-fall performance in sales.
Looking first at Ski and Snow Wear, sales revenue moderately fluctuated over the course of ten years. Its turnover topped the list at $3 million in the first year, which increased consistently to reach an all-time high of roughly $3.50 million in 2006. After which, however, a downward shift was recorded, bringing figures back to the initial level by 2014.
As for Bradley Outdoor Wear, this company suffered a more pronounced loss in annual turnover. In 2004, its sales figure ranked second at about $2 million, and hovered around this rate until 2009 before reaching a low of $0.6 million in the final year. Such a significant fall, consequently, relegated the brand to the third position.
By contrast, Hiking Kit deviated from the aforementioned patterns, characterized by the sharpest rise in yearly sales. Ranking third from the outset at a modest $1.5 million, the company’s sales surged to approximately $3.4 million, surpassing all competitors to lead the market at the end.