The line graph illustrates changes in the average consumption of three spreads per person between 1981 and 2007.
Overall, butter was popular at the first time, but in the end, its popularity has dropped than low fat and reduced spreads. Despite, low fat and reduced spreads appeared recently, its consumption increased sharply. When, margarine and low fat and reduced spreads met at the same record, everyone saws a dramatical decline in the margarine.
In 1981, intaking on margarin began about 100 grams per person, while consume of annual on butter was around 140 grams per person. Over the following five years, butter consumption reached a peaked at 160 grams, and after that this figure steadily declined until it reached approximately 50 grams per person in 2007. In contrast, margarine showed a consistent oscillation trend throughout the period. Margarine consumption fell to 80 grams before rising again and stabilising at around 100 grams between 1991 and 1996, close to its initial figure.
In 1996, a new product – low fat and reduced spreads appeared on the market, which was consumed approximately 10 grams per person. Сonsumption rise dramatically and equal in popularity with margarine in 2001. Thereafter, other varieties spreads droped steeply, butter decreased about 40 grams while, margarine declined almost 50 grams. Although, low fat and reduced spreads consumption fell slowly, it dominated in 2007.