The line graph illustrates the cost of watching films in three ways over the period from 2005 to 2011, while the pie charts present the percentage of market share for three forms in the years 2005 and 2011.
Overall, the price of cinema tickets increased and was higher than the other categories, which were quite similar. In addition, the proportion of renting a DVD made up the biggest part of the chart in both years. The proportion for watching online with legal download increased significantly, while other categories slightly decreased.
In 2005, the cost of renting a DVD and legal download were 6 and 8 pounds, respectively. While the cost of legal download dropped by 2 pounds, the price of a DVD gradually increased to 7 pounds. After 2 years, the costs of the two methods had the same value – 7 pounds. At the end of the period, the price of a DVD reached 8 pounds, and legal download outstripped a DVD, costing 9 pounds. By contrast, the value of cinema tickets was always more expensive than these two. The price of cinema tickets was 9 pounds in 2005, and this rose to 11 pounds in 2007. The value remained unchanged until 2009. Then, the price rose considerably to 14 pounds in 2011.
In 2005, the largest share belonged to renting a DVD with 64%. By contrast, watching online with legal download was a small minority of the total percentage – 6%. The portion of going to the cinema was 30%. In 2011, watching online experienced significant changes – it grew by 20%, while the other categories gradually decreased. The proportion of renting a DVD and going to cinema fell to 56% and 18%, respectively.