The pie charts illustrate the percentages of online retail sales in New Zealand for four sectors travel, film/music, books and clothes in 2003 and 2013.
Overall, travel was the largest sector in 2003, whereas film and music became the biggest contributor to online sales in 2013. During this period, the shares of film/music and books increased, while travel and clothes declined.
In 2003, travel accounted for 36% of total online sales, making it the most significant category. Clothes represented 24%, while film and music made up 21%. Books had the smallest proportion at 19%.
By 2013, film and music had risen markedly to 33%, becoming the leading sector. In contrast, travel decreased to 29%, although it still held a relatively large share. The proportion of books increased moderately from 19% to 22%. Meanwhile, clothes experienced a notable fall, dropping from 24% to 16%, which made it the smallest category in 2013.
