The pie charts compare four retail sectors in New Zealand in terms of the proportion of their internet sales in two years, 2003 and 2013.
Overall, the proportion of online sales for each of the four sectors changed significantly from 2003 to 2013. While the figures for film, music, and books increased, the statistics for the other two sectors fell.
In 2003, the proportion of online sales of film and music was 21%, but this rose to 33% in 2013. The percentage for internet sales of books also went up, by 19% from 2003 to 22% in 2013.
In contrast, the percentages of the online sales of the other sectors decreased. The most dramatic fall was in the travel retail sector. In 2003, the figure of the travel retail sector was 36% of these four sectors’s total online sales; it fell to 29% in 2013. Furthermore, the clothing retail sector saw a fall from 24% in 2003 to 16% in 2013.
