The pie charts compares the proportion of AD spending by various types of media in India in terms of six important categories in 2012 and 2017.
Overall,it is clear that both in 2012 and 2017 ad of tv dominated with 43.0% abd 45.0% respectively.
In 2012,almost half of spending was print with 38.0%.However,it dropped slightly to 30.0% in 2017.Among digital,it was only 6% while,it increased significantly to 15.0% in 2017.
On the other hand,advertisement of outdoor remained stable in both charts with 5.0%.According to radio,it got the lowest proportion at 7.0% in 2012.Whereas,it dropped dramatically to 4.0% in 2017.We can see that in both years cinema was slightly lower than other ads,at approximately 1-2%.
