The illustration depicts the sales of new cars in Australia in 1984, 1993 and 2013.
Overall, in April 1994, sedans overwhelmingly dominated the Australian market, accounting for 74% of all sales. However, this figure dropped gradually to 62% in 2004, and dipped further to just over half of the market by 2013. Despite losing 23% of its market share, it held the majority throughout the timeframe.
Initially, serving as the least common choice in 1994 at just 9%, the popularity of SUVs nearly doubled to 17% by 2004. Notably, their market share plateaued, remaining perfectly stable at 17% in 2013.
Looking at the remaining figures, vehicles classified as “Others” made up 17% of total sales in 1994. This segment saw moderate growth to 21% in 2004, before experiencing a rapid expansion to 32% by 2013, solidifying its position as the second most preferred category.
