The pie chart presented elucidates the distribution of global smartphone sales by brand for the year 2023.
Notably, Apple dominates the market with a substantial share, while OnePlus occupies the least significant position.
In detail, Apple commands a noteworthy 30% of the global smartphone market, establishing itself as the predominant player. Trailing behind, Samsung captures a market share of 23%, followed closely by Xiaomi, which holds 20%. These three brands collectively represent a significant portion of the market, illustrating their competitive positions within the industry.
Conversely, the remaining brands display lower market shares, with Oppo and OnePlus accounting for 15% and 12%, respectively. Although Oppo maintains a presence above 10%, it neither approaches the leading brands nor achieves a majority share on its own. In aggregate, Samsung and Xiaomi contribute to more than 40% of the total sales, highlighting their substantial presence, yet even combined, they fall short of surpassing Apple’s dominance.