The given pie charts give the information about the proportion of ad spending by six different media types in India in 2 years (2012 and 2017).
Overall, ad spending by TV had the highest percentages and experienced an upward trend, while the spending of advertising by cinema had the lowest share and remained static. There was a noticeable growth in digital.
In the first chart (2012), the proportion of advertising by TV accounted for 43%, which was the largest share of total spending. Following it was advertising by print, stood at 38%. The figures for digital, outdoor and radio were a small number, at 6%, 5% and 7% respectively. Advertising by cinema was the least amount among all.
In the second chart (2017), spending for advertising by TV had a slight increase, and continued to be the biggest contributor, at 45%. Followed by TV, ad spending by print and radio also declined marginally by 8% and 2% respectively. There was a noticeable rise, from 6% to 15%, while outdoor advertising remained stable at 5%.