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The image shows two pie charts labeled "Ad Spending by Media Type in 2012 in India" and "Ad Spending by Media Type in 2017 in India." For 2012, TV comprises 43.0%, Print 38.0%, Digital 7.0%, Outdoor 6.0%, Radio 5.0%, and Cinema 1.0%. For 2017, TV comprises 45.0%, Print 30.0%, Digital 15.0%, Outdoor 5.0%, Radio 4.0%, and Cinema 1.0%.
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The chart below illustrates the proportion of ad spending by variety kinds of media in India from 2012 to 2017.
Overall, it is clear that all of these media experienced different changes, the digital media faced significant increase, whereas TV and print changed a little bit.
In 2012, TV and print were the biggest ad spending in India, moreover TV had almost half of pie chart, stood at 43%, print had 38%. Digital was 6%, while radio 7%, however outdoor took the smallest part of data compared with others.
In 2017, the figure of data changed intensively, main trends remained stable, for instance TV decreased
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