Appearing in The pie charts of 2012 and 2017 the presentage of ad spending by six different kinds of media in India
firstly,TV have the highest presentage of spending as it is in difference of 2% both charts have very little different of presentage between them,43.0% in 2012 and being used more in 2017 to be 45.0% ,going to the next media which is print it’s 38.0% in 2012 and 30.0% in 2017 with the difference of 8% and as we can see it is less used in 2017.
Therefore,the digital shows a high increasing presentage in 2017 with 15.0% which means it has increased by 9% over the years after it was 6% in 2012.
Lastly,the least ad spending presentage lists over outdoor,radio,and cinemas.outdoor stays the same throughout the year in the same presentage of 5%.next,radio,which have decrease by 3%precent,first in 2012 it was 7% and then went to 4% in 2017.Finally,going to the one that showed no difference in decreasing nor increasing cinema.
Overall,There is a clear difference between both years but the place of the medias are the same during both it didn’t move or change but it have changed in precentage it have either decreased or increased by a very small amount of precentage.