The given pie charts illustrate the comparison of money spent on ads across six different forms of media in India from 2012 to 2017.
Overall, TV advertisements record the highest spending in both years while Cinema is the least chose media. Outdoor advertising shares the same percentage in 2012 and 2017.
In 2012, TV cost 43% of advertisement budget which increased up to 45% by 2017. There is a sharp increase in the money spent on digital media from 6% in 2012 to 15% in 2017. In contrast, the expenditure on printed advertisements dropped from 38% to 30% by 2017.
On the other hand, the contribution from outdoor marketing remains at 5% in both years. A minimal decrease can be seen on money spent on radio ads while the proportion of spending on Cinema advertisements remains without any significant change being the least spent media in 2012 and 2017.