The pie charts demonstrate the portions of money spent on ads by different means of media in two distinct years; 2012 and 2017, in India.
Overall, TV and printing media were the two most popular choices to advertise in both years. While digital ads have risen in percentages significantly, radio ads declined.
It is evident that TV and print dominate the chart with 43% and 38% respectively in 2012. Other types of media make up around 5% to 7% except cinema, which shares only 1 percent of the spending in 2012.
In contrast, by 2017 digital media reported the highest change in portions rising from 0% to 15%. However, TV and print still make up more than a half of shares but this time 45% and 30% respectively. Outdoor and cinema have the same portions in both years, but radio dropped 3% in 5 years.
