The diagram illustrates the total market share of main firms in the travel business, by December 2022. What stands out is that Booking.com occupies the largest portion of the pie chart, accounting for around a half, while the smallest piece is attributed to smaller companies in the field.
The vast majority of the total market is dominated by only two companies, Booking.com and AirBnB, both based in United States. The first one makes up to 45% of the whole chart, while AirBnB settles to the second largest portion of the graph, just around a third.
Exactly 20% of the chart is reserved to Trip.com, a Chinese firm whose business represents 12% of the market. It is the only non-US company that was able to compete with the american ones. Lastly, Expedia constitutes 8% of the shares, whilst the remaining part, which is up to 4%, is attributed to smaller companies that aren’t listed in the legend.
