The diagram below provides statistics of individuals preferences in online travel companies worldwide at the moment of December 2022 in United States and China. All categories provided in percents and highlited with various colours.
The majority of people in United States prefer to use Booking.com (around 45%). Only 4% of citizens use other resources when they need to book a travel online. This might have happen due to a huge promoting company. So, every time we face a problem of reserving a trip we certainly go to the Booking.com.
By looking at the other part of a pie chart, Trip.com is really popular among Chinese citizens, but it takes only 12% from the whole picture. For United States, next candidates after Booking.com are Airbnb and Expedia (31 and 8 percents in comparison). To sum up, United States mostly prefer Airbnb and Booking.com in common while Chinese people directly using Trip.com.
