The pie charts illustrate the changes in the types of devices used by the 18 to 25 age group in Canada to watch television in 2009 and 2019. Overall, there is a noticeable shift towards mobile and portable devices over the ten-year period.
In 2009, the most popular device for watching television was the conventional TV, used by 34% of the young adults. However, by 2019, this percentage had dramatically decreased to just 4%. Conversely, the use of mobile phones saw a significant rise from 15% in 2009 to 26% in 2019, making it the most preferred device in the latter year.
Laptops also gained popularity, albeit less dramatically, with their usage increasing from 20% to 27%. On the other hand, desktop computers saw a slight increase in their share, going from 5% in 2009 to 12% in 2019. Interestingly, the use of flat-screen TVs remained relatively stable, rising modestly from 18% to 19%.
Tablets were not used at all in 2009, but by 2019, they accounted for 12% of the device usage among the age group. This introduction of tablets into the market represents a significant change in consumer behavior over the decade.
In summary, the data indicates a clear trend towards the use of more portable and personal devices such as mobile phones, laptops, and tablets for watching television among young Canadians, while the use of conventional TVs has seen a steep decline.