The two pieces charts demonstrate the online shopping sales for consumer markets in Australia in 2010 and 2015.
Overall, Electric with Appliance and food with beverage remained the main sources of merchandising, while the share of gift items and books decreased significantly. In contrast, the proportion of home furnishings and video games grew over the period.
In 2010 electric and appliance accounted for the largest contribution of shopping sales at 27%, followed closely by food and beverage at 21%. According to the chart home and furnishings made up 22%, whereas video games illustrated 19%. In addition, other sources were much smaller, as gift items and books at 7% and 4% respectively.
By 2015 the picture had changed slightly. Electric and appliance with food and beverages rose modestly to 33% and 22%, while home furnishings dropped sharply to 19%. At the same time video games decreased significantly to 19%, and other resources rose dramatically to 11% and 7%.
In summary, while merchandising such as electric and appliance with food and beverages continued to dominate sales production, there was a clear shift toward products like books and presents between 2010 to 2015.