The pie chart illustrates the percentage of retail sectors shopped online in New Zealand between 2003 and 2013.
Overall, it is clear that travel was the most popular retail sector in 2003, while in 2013, films became more popular than other sectors. The percentages for books and clothes varied between the two years.
In 2003, the largest portion of online retail sales was in the travel sector, accounting for about 36% of the total. This was followed by clothes and films, each making up approximately a quarter (24%) and 21%, respectively. Books had the lowest online sales in New Zealand at that time.
By 2013, films had become the favored retail sector online, accounting for about 33% of sales. Travel saw a decline from 36% to 29%. Additionally, book sales increased to 22%, while clothes became the least popular sector, with only about 16% of online sales in New Zealand.
