The pie chart compares the proportion of people using social media between 2011 and 2014.
Overall, weekly social media usage was the largest percentage in both years, but the percentage of people who never used social media was the smallest. Although often and daily usage increased.
In 2011, just over half of the people surveyed (52%) used social media on a weekly basis. This was followed by those who used social media often, accounting for 31%. Daily users accounted for a much smaller percentage, at 12%, while only 5% reported that they never used social media.
By 2014, the percentage of people who often used social media had risen significantly to 42%, although those who used social media on a weekly basis showed a downward trend from 52% to 37%. However, those who used social media daily increased sharply to 16%, while the percentage of people who never used social media remained unchanged.
