A couple of pie charts give information about the reasons for customer complaints received by a company in two different years, 2019 and 2020. Overall, item damage and communication tactics showed an upward trend, while incorrect changes, followed by ‘doesn’t work as specified’ and other reasons, became less popular among customers in 2020.
Focusing on the increases first, 26% of customers complained to the company due to item damage in 2020, up from 24% in 2019. The least popular reason in 2019 (communication tactics) became more popular as well, as the figure reached 14% in 2020 from an initial 5%.
The remaining reasons showed a downward trend. The biggest drop was seen in the other reasons given by buyers, from a staggering 40% to 32%. While 25% of people complained because of incorrect changes in 2019, this figure saw a two-percentage-point change, dropping to 23% in 2020. Finally, the figure for those who complained because it ‘does not work as specified’ stood at 6% in 2019, a figure that then fell to just 5%, representing the smallest change overall.