The three pie charts illustrate five favorable social media platforms between 2011 and 2013.
Overall, while Facebook witnessed a downward trend in its popularity throughout the surveyed period, other channels became increasingly prevalent, with Google experiencing the most significant growth. Notably, despite becoming less favorite, Facebook remained the dominant out of five platforms.
Regarding the top three common channels, initially, 59% of users considered Facebook as their favorite one, which was nearly triple that of the second most ubiquitous – Twitter, at 21%, compared to just 10% for Linkedin. However, the figure for Facebook constantly decreased to a significant low of 38% in 2013, contrasting sharply with similar rises in the data for Twitter and Linkedin, increasing by 4% and 5%, respectively, in the final year.
Turning to the two remaining categories, both saw 5% of users preferred using Google and Pinterest, followed by a subsequent threefold climb registered for Google, standing at 14% in 2013, alongside a marginal rise of 3% in the quantity of Pinterest’s preferable users, at 8% in the final surveyed year.