The table chart provides information about mobile phone ownership and the impact of social media on consumer behavior. The pie chart illustrates five different payment methods for shopping among Generation Z, Y, and X, represented by percentages from 2019.
Overall, it is evident that Generation Z has the highest rate of mobile device ownership and predominantly prefers card payments. In contrast, Generation X shows the lowest number of smartphone users. Generally, all three generations commonly use cards for payment.
In 2019, Generation Z demonstrated the highest number of mobile phone owners, reaching approximately 99.8%. Additionally, their buying behavior exhibited a significant percentage of 84.5%. Generation Z consistently recorded these figures. Meanwhile, Generation Y showed the least number of mobile phone owners at just 94.9%, and their purchasing behavior was influenced by social media at a rate of 55.9%, which is lower than that of other generations. Furthermore, Generation Y reported about 98.5% mobile device usage, with the impact of social media on consumer purchases recorded at 64.1%.
In 2019, individuals primarily utilized five different payment methods: card, cash, smartphone, and PayPal. For Generation Y and X, the most common payment method was by card, accounting for 82%. In comparison, Generation Z’s card payment usage was recorded at 58%. Card payments were notably significant this year, while Generation Z also used cash, amounting to 22%, and made smartphone payments of 17%. Additionally, Generation Y and Z demonstrated equal percentages in other sectors.