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The image displays data from 2019 with a table and three pie charts: the table shows smartphone ownership and social media-based purchase likeliness among generations where Generation Z (17-24) reports 99.8% owning a smartphone and 84.5% likely to purchase based on social media recommendation, Generation Y (25-38) reports 98.5% owning a smartphone and 64.1% likely for such purchases, and Generation X (39-58) shows 94.9% owning a smartphone with 55.9% social media purchase influence. Pie charts illustrate the normal method of payment for shopping in 2019, listing percentages for different methods: Gen Z uses smartphone 17%, cash 7%, card/contactless 58%, and Paypal 17%; Gen Y uses smartphone 3%, cash 7%, card/contactless 82%, and Paypal 8%; Gen X uses smartphone 2%, cash 9%, card/contactless 82%, and Paypal 7%.
Given the complexity of the image, the above description may not be entirely accurate.
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The table shows information about smartphone ownership and purchasing attitude influenced by social media, whilst the pie chart displays payment methods used for shopping among three different generations in 2019.
Overall, majority of every age group are or were owning a smartphone at the point of 2019. Also Generation Z are the most expected to make a purchase based on social media recommendation, with 84.5%.
Card/contactless are the most widespread payment methods between all generations, with 58% for generation Z and 82% for both generations Y and X. Also it is very noticeable that the youngest group are using cash payments much more than the others, with almost a quarter of payments compared to 7% for each of the other two groups.
In relation generation Z are using big variety of payment methods, when on the other hand older generations are more likely to stick to one particular payment method.
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