The image depicts a table showing the expenses of four types of car companies in the UK in 2002. While TV took more money for advertising, cinema demanded the lowest expense from all companies.
Renault’s expenditure on TV advertising was $59 million. It is notable that all companies spent the same amount of money for radio advertising ,with $15 million. Cetrizine company ‘s expense accounted for $12 million for advertising of press, followed distantly by Vauxhall which accounted for $6 million. The money on outdoor advertising was expenditure in similar amount by Reanult and Vauxhall companies with $7 million. The outlay on cinema advertising was slightly lower than advertising in outdoor of four companies. Renault company allocated for $15 million for radio advertising, compared to $7 million for outdoor in UK.
In conclusion, TV advertising accounted for the highest spending , while cinema advertising required the least investment from all companies.