The provided table indicates the spending on advertising of four distinct automobile producers in the UK in 2002.
Overall, the spending on TV commercials the highest, while cinema was lower than the other categories. On the other hand, all businesses allocated the same amount of money to radio advertising campaign. Moreover, Renault invested the largest amount of money on our four kinds of advertisement.
In terms of TV advertising, Cetirizine’s expense was highest at 70 million dollars, while the data for remaining companies ranged from 65 million dollars of Vauxhall to 59 million dollars of Renault, with Rover at 45 million dollars. It is notable that the budget for Radio advertising was equal in 4 brands, at 15 million dollars each. While Rover and Cetirizine did not spend any money on Cinema advertising, the other producers expend 5 million dollars to 6 million dollars on this form.
Regarding to Press commercials, the expenditure for Renault stood at 45 million dollars higher than the figure for Vaux at 8 million dollars. Meanwhile, the spending of Rover on this form of advertising surpassed that of Cetirizine by threefold, 38 million dollars and 12 million dollars, respectively. In the same year, Renault and Vauxhall spent 7 million dollars each on outdoor advertising, significantly more than Rover’s 2 million dollars and Cetirizine’s 3 million dollars.