The given table compares how much money was spent on advertising by four different car manufacturing companies including Renault, Rover, Vauxhall, Cetirizine in the UK in 2002.
Overall, it is clear that TV advertisements were the most popular advertising format by all four companies, while the opposite was true for cinema advertising. In addition, Renault spent the biggest amount money on advertising during 2002.
In 2002, Cetirizine allocated $70 million on TV advertisements, while the figure for Vauxhall was slightly lower, at $65 million. Meanwhile, at $59 million was spent on TV commercials by Renault, and only $45 million by Rover. In terms of press advertising, the amount of money spent by Renault was highest, at $45 million, $7 million higher than that Rover, at $38. In contrast, Vauxhall and Cetirizine only spent $8 million and $12 million on press advertising, respectively.
Furthermore, advertising on cinemas and outdoors were the lowest cost, with less than $10 million by each company. Especially, expenditure on radio advertising by all car manufacturers was similar, at $15 million each.