The table gives the information about the amount of money that four car firms spending on five distinct forms of advertising, namely press, cinema, outdoor, radio and TV in the US in 2002.
Overall, it can be seen from the table that Renault spent the largest budget on advertising in 2002. In addition, while four companies expended the highest amount of money on advertising on TV, the opposite was true for that of cinema advertising.
Regarding TV advertisements, Cetirizine put 70 millions of dollars in TV advertisements, while the figures for that of the Renault, Rover and Vauxhall were slightly slower, at 59, 45 and 65, respectively. In terms of press advertising, the amount of money spent by Renault was the highest, with $45 million, which was nearly 6 times higher than that of Vauxhall, at $8 million. In contrast, Rover and Cetirizine spent $38 million and $12 million on press advertising, respectively.
Furthermore, advertising on cinemas and outdoors, were the lowest cost, with less than $10 million by each firms. Interestingly, these manufacturers all spent an equal amount of 15 million on radio advertisements.