The table illustrates how much money was spent on advertising of four automobile companies, namely Renault, Rover, Vauxhall and Cetirizine in the United Kingdom in the year 2002.
Overall, the four companies spent the most money on Television advertising, while the amount of money was spent the least on the cinema advertising of four companies. Also, the four companies allocated to Radio advertising the same amount of money.
Firstly, the amount of money which was spent on the Press advertising was 45 million dollars for Renault, followed by 35 million dollars for Rover. The Vauxhall company spent money on Press advertising at 8 million dollars, which was lower than that for Cetirizine, at 12 million dollars. Additionally, the Cetirizine and Vauxhall spending on TV advertising were 65 and 70 million dollars respectively, while two remaining companies spent less. It was 59 million dollars for Renaul and 45 million dollars for Rover.
Finally, Rover and Cetirizine did not spend any money on Cinema advertising. The amounts of money spent on Cinema advertising by Renault and Vauxhall approximately as much as were 6 and 5 million dollars respectively. Moreover, both Renault and Vauxhall spent a similar amount on Outdoor advertising, at 7 million dollars. The figure for money spent on Outdoor advertising of Rover was 2 million dollars compared to 3 million dollars by Cetirizine.