The table below displays the advertising expenses of four car manufacturers in the Great Britain for the year 2002.
Overall, each company allocated significant resources to promoting their vehicles, which clearly highlights the competitive nature of the automotive market.
On the data, it is evident that Renault led the ranking, spending around $130 million on advertising. These substantial investments were aimed at attracting customers, with a large portion allocated to TV advertising at $59 million and $45 million to press. Additionally, Rover, Vauxhall, and Cetirizine each spent $100 million, which is also a considerable amount, indicating a strong focus on marketing strategies to maintain their market positions. Rover and Cetirizine refrained from advertising in cinemas but invested in press, with one of them spending $38 million and the other investing significantly less at $12 million. Meanwhile, Vauxhall economized across all three categories and directed most of its budget for TV advertising.