The table compares the amounts of money spent on advertising by four different car companies—Renault, Rover, Vauxhall, and Cetirizine—using five types of media in the UK in 2002. Overall, the four car companies spent the most on television advertising, while cinema and outdoor advertising were the least used. Cetirizine spent the highest amount on television ads, and Vauxhall spent the least on press advertising.
Focusing on the bigger numbers first, the spending on press advertisements for Renault and Rover cars showed the highest figures, with amounts of 45 million and 38 million, respectively, and the other cars, The other cars, Vauxhall and Cetirizine, spent significantly less, with 8 million and 12 million, respectively. While investment in television ads showed dominance for two cars, Renault and Cetirizine, the Renault and Cetirizine cars spent 59 million and 70 million on television ads, respectively. However, investment in television ads by the other cars was done by Rover and Vauxhall. Rover spent around 45 million, and the figure for investment in Vauxhall was 65 million.
In contrast, investment in cinema advertisements showed that Renault and Vauxhall had the highest figures, with 6 million and 5 million, respectively. While the other cars, Rover and Cetirizine, did not invest in cinema ads. Turning to outdoor advertisements, Renault and Vauxhall spent the same amount of money, at 7 million. Moreover, the other cars, Rover and Cetirizine, invested 2 million and 3 million, respectively. However, the expenditure on radio advertisements by the four different cars was the same, at 15 million.