The table compares the amount of money spent on advertising by four different car companies—Renault, Rover, Vauxhall, and Cetirizine—using five types of media in the UK in 2002.Overall, the four car companies spent the most on TV advertising, while cinema and outdoor were the least used. Cetirizine spent the highest amount on TV ads, and Vauxhall spent the least on press advertising.
Following the bigger numbers first, the spending of money on press advertisement for Renault and Rover cars showed the highest figures, with numbers of 45 million and 38 million, respectively, and other cars Vauxhall and Cetirizine presented a little over, with 8 million and 12 million. While the investing in TV ads showed dominance for two cars, Renault and Cetirizine, the Renault and Cetirizine cars spent on TV ads 59 million and 70 million accordingly. However, the investing of money on TV by other cars was done by Rover and Vauxhall. The Rover spent around 45 million, and the figure for investing in Vauxhall was 65 million.
In contrast, the investment in cinema advertisements showed that the cars Renault and Vauxhall had the highest figures, with 6 million and 5 million, respectively. While the other cars, Rover and Cetirizine, did not invest in cinema ads.Turning to outdoor advertisements, the cars Renault and Vauxhall spent the same amount of money, at 7 million. Moreover, the other cars, Rover and Cetirizine, invested 2 million and 3 million, accordingly.However, the spending on radio advertisements by the four different cars was the same, at 15 million