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The image displays a table delineating the average length and average viewing duration of various types of YouTube video advertisements. Public service ads top with an average length of 66.7 seconds, and an average viewing time of 28.1 seconds. Business and finance ads come next with 35.7 and 24.6 seconds, respectively. Entertainment and arts ads average 30.8 seconds in length and 25 seconds in viewing. Travel advertisements last 28.7 seconds on average and are watched for 23 seconds. Technology ads are 24.5 seconds long and viewed for 20.9 seconds. Consumer electronics ads have a length of 24.9 seconds and a viewing duration of 17.3 seconds. Clothing ads have an average length of 23.4 seconds and are watched for 16.6 seconds. Pharmaceuticals ads last 21.8 seconds and are viewed for 16 seconds. Lifestyle ads are 33.7 seconds long and are viewed for 14.3 seconds. Overall, YouTube ads have an average length of 38.1 seconds and are viewed for 20.4 seconds.
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The table below illustrates the avarage length of Youtube video advertisement and time viewers watch them.
Overall, there is a trend that almost viewers are not watching till the end of the advertisement. Moreover, the public service ad is the longest, while the shortest one is pharmaceuticals. However, viewers usually skip the lifestyle ad quickliest, while spending the most time watching public service ad.
Being the longest ad with 66.7 seconds, public service advertisement overwhelm other figures. The lengths of it practically doubles and triples the second longest, business and finance, and the shortest, pharmaceuticals, repectively. Meanwhile, we can see the narrower gap in the time viewers spend watching ad, from 14.3 seconds of the lifetyle ad to 28.1 seconds of the public service ad.
It is apparent from this table that there is a significant difference between the avarage length of overall Youtube ad and the average overall time viewed. The figure of the former is nearly twofold the number of the latter, which is 38.1 seconds compared to 20.4 seconds.
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