The bar graph illustrates the percentage of small, medium, and large companies that used social media for business purposes from 2012 to 2016.
Overall, it is clear that large businesses consistently had the highest percentage of social media usage throughout the period, while small businesses had the lowest.
In 2016, the percentage of large businesses using social media was approximately 80%, a significant increase from 52% in 2015. Social media usage among large businesses remained relatively stable between 2012 and 2013, hovering just under 80%. However, there was a gradual decrease in 2014 to around 78%.
Small and medium-sized companies experienced more fluctuations in their social media usage. Small businesses saw a gradual increase to 34% in 2014. In 2015, this declined to 30%, before increasing sharply to nearly 50% in 2016. Medium-sized businesses initially used social media at just over 30% in 2012. Then, there was a significant increase, reaching around 50%. In 2016, social media usage among medium-sized businesses remained just over 50%.