The bar chart illustrates the percentage of small, medium, and large businesses that utilized social media for business purposes from 2012 to 2016.
Overall, the use of social media among businesses of all sizes increased over the given period, with larger businesses consistently having the highest percentage of social media presence compared to medium and small businesses.
In 2012, approximately 28% of small businesses were using social media. This number slightly increased in 2013 to 30%, and there was a significant jump in 2014 to about 35%. The trend showed a decrease of 30%, and by 2016, it peaked at around 50%. Medium businesses showed a similar upward trend. In 2012, around 30% of medium businesses were on social media. The following year, the percentage increased to roughly 48%. In 2014, there was another rise to approximately around 50%, and in 2015, it further declined to about 30%. By 2016, the percentage of medium businesses using social media reached around 55%.
Large businesses had the highest initial percentage, with about 80% in 2012. This figure remained high throughout the period, peaking at nearly 80% again in 2014, and then slightly declining but still maintaining a strong presence below 80% by 2016.
