The tables illustrate the sales of coffee and bananas that were labelled Fairtrade in five European nations in the year 1999 and in 2004.
Overall, Switzerland and the UK sold the largest quantities of Fairtrade-labelled coffee in 1999 and 2004 respectively, while the smallest quantities of such sales were made by Sweden in both the years. Also , the largest quantity of Fairtrade-labelled bananas was sold by the UK in both the years, whereas, the smallest quantity of such sales was made by Denmark in 1999 and Sweden in 2004.
In 1999, the value of Fairtrade-labelled coffee sold by the UK was of 1.5 million euros , which increased dramatically to 20 million euros in 2004 , becoming the nation with the largest quantity of Fairtrade-labelled coffee sold. Also, Switzerland sold such coffee worth 3 million euros, which doubled in 2004 to 6 million euros, yet it slipped from first position to second position in such sales. Denmark and Belgium showed little progress where the sales could increase from 1.8 million to 2 million euros, and from 1 million euros to 1.7 million euros, from 1999 to 2004 respectively. Sweden sold only 0.8 million euros of such coffee, which increased only up to 1 million euros in 2004.
However, the UK sold Fairtrade-labelled bananas of 15 million euros in 1999 and 47 million euros in 2004 , making it the best quality seller of bananas . Switzerland sold such bananas worth 1 million euros in 1999 which increased dramatically in 2004 to 5.5 million euros, becoming the second best seller of such bananas. Belgium showed little progress from 1.8 million euros to 1 million euros. But, Sweden showed an opposite trend, it sold bananas worth 2 million euros in 1999, which reduced to 0.9 million euros in 2004