Overall, tea sales rose in every country, although the extent of growth differed markedly. By comparison, pineapple sales showed a mixed picture with some markets expanding and others contracting.
First, tea sales in Norway and Germany edged up only slightly, rising from 1.8 to 2 million euros and from 2.8 to 3 million euros respectively. In the Netherlands the increase was more pronounced, moving from 2 to 2.7 million euros. Austria saw its tea revenues double from 4 to 8 million euros. Meanwhile, France experienced the most dramatic surge, leaping from 2.5 to 21 million euros, which dwarfed gains elsewhere.
Turning to pineapples, Austria again recorded the strongest growth as revenues tripled from 16 to 48 million euros. France and the Netherlands both saw modest advances, climbing from 2 to 6.5 million euros and from 1.6 to 5 million euros respectively. In contrast, Norway’s pineapple sales slipped from 2.8 to 2 million euros and Germany’s fell from 3 to 1.9 million euros.
In comparison, in 2010 pineapple and tea sales were fairly low across the board apart from Austria’s pineapple market. By 2015 tea had increased uniformly, whereas pineapple had declined in two countries and shown uneven performance overall.