The line graph compares the percentage of money spent on advertising expenditure across five media types including television, newspapers, magazines, radio and internet in France from 2010 to 2040.
Overall, it is clear that internet advertising is projected to rise dramatically, overtaking traditional media. While TV, radio, newspapers, and magazines all experience a downward trend, reflecting a major shift towards digital platforms over the 30-year period.
To begin with 2010, the TV started with just over 35% of total amount, and reached in 45% by 2020 before decline steadily and remain at about 36% in 2040. Whereas the internet reached the peak from 3% in 2010 to over 45% in 2040.
By contrast, three types of media left decreases over the period. Magazines are expected to see a significant drop in popularity, falling from 15% to a mere 2% by 2040. A similar downward trend is seen in radio, which dipped to just over 5% in 2020 and is anticipated to settle at 3% by 2040. Notably, newspapers, which began at approximately 35%, witnessed a precipitous decline to 15% by 2030, and this figure is hit to bottom out at 10% by 2040.