The line graph illustrates the proportion of advertising expenditure allocated to five types of media in France in 2010, together with projections up to 2040.
Overall, internet and television are expected to dominate advertising spending by 2040, while traditional media such as newspapers, magazines, and radio will experience a significant decline. Television is forecast to remain relatively stable over the period.
In 2010, internet advertising accounted for less than 5% of total spending, but it is projected to rise sharply and become the largest category at approximately 47% by 2040. Television, in contrast, is expected to remain comparatively stable, fluctuating slightly and reaching around 45% before 2020.
By comparison, newspapers are predicted to decline steadily from just under 35% in 2010 to around 10% in 2040. Similarly, magazine advertising is expected to fall from about 15% to roughly 2-3%, while radio decreases gradually from around 10% to below 5%.
