The line graph illustrates how much money spent on five different kinds of advertising media in France from 2010, with projections to 2040.
Overall, it is clear that the percentage of spending on newspapers, magazines, and radio will predicted to decrease in the final year. Conversely, it is probable that internet will more likely to increase in 2040.
The percentage of money spent on newspapers, magazines, and radio followed a downward trend. Newspapers started at around 34% in 2010, and it will gradually drop to 10% according to 2040 projection. Additionally, there are slight fall in using magazines, from 15% to approximately 2% in 2040. Similarly, the percentage of spending on radio began at 10% and it intends to go down to 4%. In 2030, there will have intersection between magazines and radio at 5%.
Internet, is the least popular media in the first year, started at 3% and it is predicted that it will reach a peak of around 47% in the final year. The starting and ending points of television spending is not quite differ, with figures of 36% and 37% respectively.
