2 report(s) found.
The table illustrates how the total amount of money, spent on four kinds of traditional media, was allocated by four car companies in 2002. What is most striking when looking at the data is that the two automobile manufacturers with the highest marketing expenditure are Renault (UK) and Porsche. It is also important to note […]
The table compares the total amount of money spent on advertisement by four car manufacturers and the share of their budgets for four types of advertising: cinema, press, outdoor, and TV in the year 2002. Overall, television was the main advertising for most car manufacturers, expect for Range, which allocated the largest share on press. […]
