In modern world people judge each other according to social status and material possessions, and it seems old-fashioned values no longer important I think, society’s most important evaluation criteria is definitely the money, which makes moral values become less crucial. Why materialism dominates under moralism and how can we change the game?
To begin with, the decisive role in such modifications played by social network. Advertisement creates cult of luxury life and put on pedestal expensive brands, which makes everyone want it. This kind of marketing made millionaires popular more than ever before. To be concrete, Kardashians are one of the most trendy family of all times and the reason why is in their material possession. As a result, people try to follow their pattern of life and materialistic values become stronger, we can change it by stop race for money and make philanthropists popular instead.
In addition, old-fashioned values became less important because of the trend of fast money. Looking at the wellness others have, people start to search for fast ways to make money, which can be illegal and force them to abandon from kindness and honor. For example, Aina, the creator of charity fund, who collected money for helping victims of floods in 2022, stoled 2 milliard tenge from the fund and spent them to brand clothes, automobiles, maison and traveling. The only way we can reduce such situations is to promote the honest labour and make it cool in others point of view.
In conclusion, society became crazy about money trend, which makes them reject any moral values because of popularity of being rich. People judge each other based in material possessions, and the only way to change this behavior is to make old-fashioned values popular again by social networks.