Band 8+: Consumeras are faced with an increasing number of advertising by competing companies What an extent do you think consumers are affected ? What measurements can be taken to tackle the problem?

In our modern capitalistic society, we are exposed to advertising campaigns by rival entrepreneurs more than ever. This trend, which seems harmless on the surface, leads to a herd of consumers, stifles creativity, and generates overconsumption. To tackle this serious problem, I believe both authorities and individuals are responsible.

With the overwhelming and omnipresent presence of vibrant and flashy advertising posters and videos everywhere—on streets, social platforms, and even on the walls of religious institutions—it has become increasingly challenging not to be tempted to buy. When purchases can be made with the click of a button and without leaving your house, it is easier to consume than to create or produce. The comfort of being a customer comes at the cost of our ability to think and innovate, which threatens society with consumerism. Moreover, despite the informative and emotionally appealing nature of ads, we cannot deny the fact that they are a primary cause of overconsumption. Impulsive purchases that arise from this culture result in financial strain—particularly among the younger generation—and mass production, which is a hazard to the surrounding environment.

Solving this issue demands the involvement of both the government and members of society. Regulatory bodies can implement strict laws around commercial practices to make ads more reliable and informative. In this way, advertisements become instructions about the product or service rather than a source of temptation. Secondly, educational institutions can give practical lessons on how to be more conscious of our buying habits, considering their effects on the environment and personal finances. Lastly, individuals should take most of the responsibility by being more aware of what they are watching or by installing ad blockers that limit exposure to commercial content.

To conclude, the growing use of advertisements has a negative impact on how people make decisions about purchases and spending. Therefore, authorities and buyers should take measures to reduce their influence.